The Best Guide To What Is A Secondary Dimension In Google Analytics

About What Is A Secondary Dimension In Google Analytics

If this does not seem clear, right here are some examples: A transaction happens on a site. Its measurements can be (yet are not limited to): Transaction ID Voucher code Latest website traffic resource, etc. A customer visit to an internet site, as well as we send the event login to Google Analytics. That occasion's personalized measurements may be: Login technique Customer ID, and so on.


Therefore customized dimensions are required. In Google Analytics, you will certainly not find any kind of dimensions related especially to on the internet programs.




9%+ of companies utilizing GA have absolutely nothing to do with training courses. Which's why anything related specifically to on-line courses must be configured by hand. Enter Custom-made Dimensions. In this article, I will certainly not dive deeper right into custom dimensions in Universal Analytics. If you want to do so, read this guide.

The 3-Minute Rule for What Is A Secondary Dimension In Google Analytics

The extent specifies to which occasions the measurement will use. In Universal Analytics, there were 4 extents: User-scoped custom dimensions are put on all the hits of a customer (hit is an event, pageview, and so on). If you send out User ID as a personalized dimension, it will certainly be used to all the hits of that specific session And also to all the future hits sent by that customer (as long as the GA cookie stays the very same).


As an example, you can send the session ID custom-made dimension, as well as even if you send it with the last event of the session, all the previous events (of the very same session) will get the value. This is performed in the backend of Google Analytics. measurement uses just to that particular event/hit (with which the dimension was sent).


That dimension will certainly be used only to the "trial started" occasion. Product-scoped personalized measurement uses just to a particular product (that is tracked with Enhanced Ecommerce functionality). Even if you send several products with the exact same deal, each item might have various worths in their product-scoped personalized measurements, e. g.

The 3-Minute Rule for What Is A Secondary Dimension In Google Analytics

Why am I informing you this? Due to the fact that some points have changed in Google Analytics 4. In Google Analytics 4, the session scope is no more readily available (at the very least in custom-made dimensions). Google said they would include session-scope in the future to GA4. If you wish to apply a dimension to all the events of a certain session, you need to send that measurement with every event (that can be done on the code degree (gtag) or in GTM).


It can be in a cookie, data layer, or elsewhere. From now on, customized dimensions are either hit-scoped or user-scoped (formerly recognized as Customer Characteristics). User-scoped custom-made measurements in GA4 job in a similar way to the user-scoped measurements in Universal Analytics yet with some differences: In Universal Analytics, a user-scoped custom dimension visit homepage (set in the middle of the individual session) was put on EVERY event of the exact same session (even if some event occurred before the dimension was set).

10 Simple Techniques For What Is A Secondary Dimension In Google Analytics

Also though you can send custom-made product information to GA4, at the moment, there is no means to see it in reports properly. (allow me know). At some factor in the past, Google said that session-scoped personalized dimensions in investigate this site GA4 would certainly be readily available too.


Yet when it pertains to customized measurements, this scope is still not readily available. And now, allow's relocate to the 2nd component of this blog message, where I will certainly show you just how to configure custom-made measurements as well as where to locate them in Google Analytics 4 reports. First, allow me start with a general overview of the process, and also then we'll have a look at an instance.


You can just send the event name, claim, "joined_waiting_list" and then include the criterion "course_name".

What Is A Secondary Dimension In Google Analytics Fundamentals Explained

Because instance, you will certainly need to: Register a parameter as a customized definition Start sending out custom criteria with the occasions you want The order DOES NOT matter right here. You ought to do that pretty a lot at the exact same time. If you start sending the parameter to Google Analytics 4 and just register it as a personalized measurement, say, one week later, your records will certainly be missing that a person week of data (due to the fact that the registration of a custom measurement is not retroactive).


Every single time a visitor clicks on a food selection product, I will send out an event and 2 extra parameters (that I will certainly later on register as custom-made dimensions), menu_item_url, as well as menu_item_name.: Visit Your URL Menu link click monitoring trigger problems differ on many web sites (as a result of various click courses, IDs, etc). Try to do your best to use this example.




Go to Google Tag Manager > Causes > New > Simply Links. What Is A Secondary Dimension In Google Analytics. Maintain the trigger set to "All web link clicks" and save the trigger. By developing this trigger, we will certainly allow the link-tracking functionality in Google Tag Manager. After that most likely to Variables > Configure (in the "Built-in Variables" section) and also enable all Click-related variables.

What Is A Secondary Dimension In Google Analytics for Dummies

Go to your internet site as well as click any of the food selection links. In fact, click at the very least 2 of them. Go back to the preview mode, and you should begin seeing Link Click events in the sneak peek setting. Click the first Link, Click occasion and most likely to the Variables tab of the sneak peek setting.